6/6/2023 0 Comments Owly shorten![]() Side note: Most people don’t know this, but most URL shorteners are actually focused on serving heavy traffic sites, and not everyday internet users. Use the technology that companies like Rebrandly are offering you for free, rather than relying on your own. You need your links to be up 100% of the time and redirected as fast as possible. This is one of the main reasons I recommend not using your own domain and hosting for your URL shortener. Embedding UTM parameters using a URL BuilderĪnd other factors that are still very important for all URL shorteners include reliability, speed, and uptime.Modern URL shorteners are focused on a few things: So what then is a URL shortener all about? The most famous reason for shrinking links was, of course, Twitter, who now treats all links as 23 characters regardless of actual length, and who even more recently upped the characters of each tweet to 280 characters. This is a frequently solved problem.īut that is not what URL shorteners are about…Īlso, despite the word “shortener” being in the name, URL shorteners are no longer necessarily about keeping links extremely short on character length. There are dozens of plugins, websites, and open-source code bases that allow you to shorten a link or use a 301 redirect to move users and traffic from one web address to another. ![]() URL Shortening is simultaneously very simple and very complex. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best fit from the best link shorteners out there.Īs a custom URL shortener ourselves, specializing in link branding and link tracking, we’ve studied this industry in quite a lot of detail, and there are a lot of truly respectable companies doing great work out there. ![]() If you’re looking for some shortcuts, jump straight to: 1. There is no shortage of companies offering URL shorteners these days, but they all have a slightly different angle, plan, or feature set. The best URL Shortener out there have a range of different features – the question is, which one is right for you? What features do you need and which really don’t matter? Email The features and pricing of some of the best URL shorteners
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